Conventional wisdom says; When a new town is established, wait for roads and infrastructure to be built before starting a transportation or taxi business.
Yole and his biker boys disagree;
When they started seeing people using bicycles as the local Uber, to reach new fields and homes up to 5kms from the nearest road, they decided to cobble some money together and buy motorbikes affectionately known as boda-bodas.
Charging K1000 a trip, and up to two passengers at a time, they collectively have now built an impressive network of boda-bodas that deliver you to the hardest to reach fields and homes.
Remember, before Uber was conventional wisdom it was first an African solution, and that is the true story of Africa.